Aktiviteter

Parallel sessions

In addition to keynotes and presentations, the conference will also give insight into specific, hands-on examples from tourism providers in the Nordics through parallel afternoon sessions. More information on themes and cases will be provided here on an ongoing basis.

Karolina Martinson, seaweed diver, sustainability inspirer and ambassador for the new sustainable Blue industries of the future

Karolina Martinson

Algblomman AB, Sweden

Karolina Martinson has been running the company Algblomman for 5 years, based on Styrsö in Gothenburg's southern archipelago. With a background as a professional craftsman, and with many years in restaurants with destination development and sustainable meal experiences, she is building up a business bit by bit where seaweed can be an important part of the solution to how we can make longer-term choices for healthier seas. Seeing and learning from nature, taking advantage of and creating ecosystems and symbioses in the place where you live and work, lifting the people and materials that others look down on or throw away, and digging where you stand has been a large part of her inspiration and working method. With experiences below the surface and at the shoreline, she brings the story of the place to life from both a contemporary and historical perspective, while becoming a co-creator of the future she wants to see.

“We all experience more than we understand. Therefore it is experience, not understanding that shapes our behaviour” - Marschall Mc Lahall

In its business, Algblomman works closely with universities and researchers, schools and young people, accommodation and conference facilities on the surrounding islands, trains chefs and collaborates with food artisans and local food producers to show the possibilities of seaweed in as many different ways as possible and create a range of sustainable experiences by the sea all year round.

Storytelling - storyfeeling - storydoing

The seaweed, and what began as a curious exploration, has led to a year-round activity with a range of experiences where participants get to taste, feel, smell and see seaweed and the sea in new ways. In this way, Algblomman hopes to contribute to a greater understanding and strengthened relationship with the ecosystems we are a part of, and a love that inspires new, more humble choices. On the sea's terms.

The Benjaminsen family, passionate surfers who run Lofoten Beach Camp

Lofoten Beach Camp

Lofoten Beach Camp, Norway

Inclusive tourism doesn't have to be that difficult

Driven by passion and creativity, the Benjaminsen family transformed a local campsite into a year-round destination, offering unforgettable ocean experiences to over 60.000 annual visitors. What truly sets them apart is their commitment to accessibility: from adaptive surfing programmes for people with disabilities to barrier-free infrastructure, they ensure that everyone can feel the thrill of the waves – regardless of physical ability.

Stine and Emma, mother and daughter and founders of Havdypp

Emma Arenshøj

Havdypp, Faroe Islands

It all started with an ocean dip

Havdypp is a wellness brand, born from a single, transformative moment: a dip in the Atlantic Ocean. What began as a personal ritual became the foundation for a regenerative tourism experience rooted in the raw beauty and healing power of the Faroese sea and landscape.

Today, Havdypp offers immersive ocean-based experiences. Handmade sea and land inspired soap bars and oils. We offer the best rated wellness space in Faroe Islands by the water with two spa, sauna & cold plunge – all designed to reconnect people with nature and themselves. We invited people from all over the world to get the ocean dip experience by hosting retreats. 

With a deep commitment to nature, every element of Havdypp is shaped in harmony with the environment and the local community. From small-batch production to locally sourced ingredients in our soap bars and other wellness products. We want you to Feel The Nature. 

Kyrre Evjenth Slind, CEO at the Vega World Heritage Center

Kyrre Evjenth Slind

Vegaøyan Verdensarv, Norway

An eider duck’s guide to growing your tourism business

In 2004, the Vega Archipelago was granted Unesco World Heritage status as a cultural landscape, with a particular emphasis on the eider duck caretaking practice and women’s crucial role in carrying on the tradition.

Over the next 20 years, the visitor tally to the small Vega community, hosting 1200 residents, doubled tenfold from 4000 to 40 000 pr. year, with the eider duck as a show star. Although only a few bird guardians invite visitors onto their tiny islets to partake in the actual eider duck work, spin off products like a 5 million € visitor’s center, outdoor activities, books, music, and cruise visits speak of a successful tourism business build on the charisma of a nesting bird.

In this presentation, Kyrre Evjenth Slind, speaks on how the common eider duck became a tourist magnet in the Vega Archipelago, and how the Vega society works and strives to benefit and develop as a tourism centered community. 

. . . more cases to be announced soon