The tourism industry is the sector that has suffered the most from the Covid-19 pandemic when it comes to economic losses, leading to mass lay-offs and vanishing local expertise. Travel restrictions, closed borders and economic hardship has led to an almost standstill in tourist activities, international work travels, and conferences.

The conference “Regenerative Tourism in the North Atlantic” will address the challenges facing the tourism industry in the region today and after the pandemic, focusing on building back better, while aiming for a higher degree of local economic revenue, and environmental and social sustainability. A region that is good for its citizens, is a good region to visit, and this should be recognized by generating a tourism industry taking local needs and workplaces into account.

The Nordic region is to become the most sustainable and integrated region in the world by 2030. An integrated region requires cooperation across borders. A key output of the conference will thus be a common approach among the stakeholders in the North Atlantic to the way forward in establishing a regenerative rural tourism, leaving a greener footprint.


The conference will be a hybrid between in-person participation and virtual live stream. In the Fall it is expected that the vaccination has led to most people being able to travel again, but in the case that some people are unable to join the conference in person, we will provide live streaming of the keynote speeches.